What is MOQ? A wholesale buyer’s guide
Wholesale does not have to mean committing to 500 of something you have never sold. MOQ, or minimum order quantity, is the smallest order a supplier will accept, and it decides how much of your budget goes into a style before you know whether it sells. Here is why suppliers set minimums, how they work in jewelry, what a high MOQ does to a small retailer’s cash and assortment, and what changes when a supplier has none.
