Wholesale does not have to mean committing to 500 of something you have never sold. MOQ, or minimum order quantity, is the smallest order a supplier will accept, and it decides how much of your budget goes into a style before you know whether it sells. Here is why suppliers set minimums, how they work in jewelry, what a high MOQ does to a small retailer’s cash and assortment, and what changes when a supplier has none.
Gift sets are one of the holiday season’s strongest sellers, and the ones that move are built with intention. Here is how to construct a gift set assortment that sells, from theme and price tier to packaging, across Christmas, Hanukkah, and year-end gifting.
Gifting is the heart of the holidays, and shoppers are starting earlier every year. Here is the curated edit of giftable collections worth stocking now, across every recipient and price…
Recurring gifting, décor, and event purchases sit outside your main supplier contracts, which is what makes tail spend expensive. How wholesale consolidates them into one accountable source.
