small business retail

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    Best-selling stocking stuffers to stock this season

    ByRaechel Conover

    Two-thirds of holiday shoppers still have a significant amount of buying left after Thanksgiving weekend, and most of what closes that gap is small. Stocking stuffers are the lightest, highest-turn category in a seasonal assortment: light to land, easy to test, and built for the moment a shopper is already at the register. Here is what to stock across jewelry, accessories, beauty, and cozy essentials, how to build depth across price tiers, and how to merchandise it all at the point of sale.

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    What is MOQ? A wholesale buyer’s guide

    ByRaechel Conover

    Wholesale does not have to mean committing to 500 of something you have never sold. MOQ, or minimum order quantity, is the smallest order a supplier will accept, and it decides how much of your budget goes into a style before you know whether it sells. Here is why suppliers set minimums, how they work in jewelry, what a high MOQ does to a small retailer’s cash and assortment, and what changes when a supplier has none.

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    Private label jewelry: What it is and how to source it

    BySarah Foley

    A branded jewelry line used to mean designing from scratch. Private label puts your name on quality pieces from vetted factories instead: you choose from a manufacturer’s catalog, add your logo and packaging, and launch something that is yours. Here is how private label jewelry works, how it differs from white label and custom, and the six steps to sourcing it.