Gifts for Her: What Boutiques Should Stock
The gifts-for-her category is one of the steadiest earners a boutique can carry. It never really goes out of season, spans every price point from register impulse buys to boutique gift sets, and it draws shoppers buying for someone else. Here is why the category drives revenue, what sells within it, how to tier the assortment from under-$5 impulse buys to assembled sets, and where to source it with no minimums.