Wholesale Christmas decorations: a retailer sourcing guide
Christmas decor is bought on feeling and sold on curation. Shoppers who already own a box of ornaments still buy more, and they buy the pieces that look like nothing they own. Here is what to stock across classic, modern and tabletop decor, how to judge a piece on materials, stitching and weight before you commit, what survives a long freight journey, and how to build depth across price points so the assortment sells through instead of sitting in a January stockroom.