{"id":157,"date":"2026-06-24T17:34:56","date_gmt":"2026-06-24T17:34:56","guid":{"rendered":"https:\/\/www.everfulwholesale.com\/blog\/?p=157"},"modified":"2026-06-29T15:40:15","modified_gmt":"2026-06-29T15:40:15","slug":"2026-eu-customs-reform-whats-changing-and-how-to-prepare","status":"publish","type":"post","link":"https:\/\/www.everfulwholesale.com\/blog\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\/","title":{"rendered":"2026 EU customs reform: what&#8217;s changing and how to prepare"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The European Union has passed a sweeping new customs reform that ends the de minimis exemption for imports under \u20ac150.<\/p>\n\n\n\n<!-- KEY TAKEAWAYS MODULE \u2014 paste into a WordPress Custom HTML block -->\n<div class=\"ef-tldr-module\" style=\"max-width:820px;margin:2.4rem auto;font-family:'Inter',system-ui,-apple-system,sans-serif;color:#393939;line-height:1.65;\">\n  <div style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.12);border-radius:14px;padding:1.9rem 2.1rem;\">\n\n    <span style=\"display:block;font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#750D30;margin-bottom:1.1rem;\">\n      Key takeaways\n    <\/span>\n\n    <ul style=\"list-style:none;margin:0;padding:0;\">\n      <li style=\"position:relative;padding-left:1.5rem;margin-bottom:.8rem;font-size:1rem;color:#393939;\">\n        <span style=\"position:absolute;left:0;top:.6em;width:7px;height:7px;border-radius:50%;background:#750D30;\"><\/span>\n        The EU\u2019s duty-free exemption for imports under \u20ac150 ends <strong>July 1, 2026<\/strong>.\n      <\/li>\n      <li style=\"position:relative;padding-left:1.5rem;margin-bottom:.8rem;font-size:1rem;color:#393939;\">\n        <span style=\"position:absolute;left:0;top:.6em;width:7px;height:7px;border-radius:50%;background:#750D30;\"><\/span>\n        Low-value shipments will carry a temporary <strong>\u20ac3 flat duty fee<\/strong> per line item through July 2028, then standard duty rates apply.\n      <\/li>\n      <li style=\"position:relative;padding-left:1.5rem;margin-bottom:.8rem;font-size:1rem;color:#393939;\">\n        <span style=\"position:absolute;left:0;top:.6em;width:7px;height:7px;border-radius:50%;background:#750D30;\"><\/span>\n        An additional handling fee, not yet adopted, is expected to be set in autumn 2026 and widely anticipated at around \u20ac2 per package from November.\n      <\/li>\n      <li style=\"position:relative;padding-left:1.5rem;margin-bottom:.8rem;font-size:1rem;color:#393939;\">\n        <span style=\"position:absolute;left:0;top:.6em;width:7px;height:7px;border-radius:50%;background:#750D30;\"><\/span>\n        Product identifiers become <strong>mandatory November 1, 2026<\/strong>, but can be declared voluntarily from July.\n      <\/li>\n      <li style=\"position:relative;padding-left:1.5rem;margin-bottom:.8rem;font-size:1rem;color:#393939;\">\n        <span style=\"position:absolute;left:0;top:.6em;width:7px;height:7px;border-radius:50%;background:#750D30;\"><\/span>\n        ecommerce platforms will now be treated as importers, responsible for duties, VAT and product-safety compliance.\n      <\/li>\n      <li style=\"position:relative;padding-left:1.5rem;margin-bottom:0;font-size:1rem;color:#393939;\">\n        <span style=\"position:absolute;left:0;top:.6em;width:7px;height:7px;border-radius:50%;background:#750D30;\"><\/span>\n        Everful ships <strong>Delivered Duty Paid (DDP)<\/strong>, so duties and shipping are calculated at checkout, with no surprises on arrival.\n      <\/li>\n    <\/ul>\n\n  <\/div>\n<\/div>\n<!-- \/KEY TAKEAWAYS MODULE -->\n\n\n\n<p class=\"wp-block-paragraph\">July 1 is close, and the European Union\u2019s customs rules are about to change. Products valued under \u20ac150 will be subject to flat-rate import fees on entry into the EU. These reforms land right as holiday sourcing begins, and they create a new challenge for retailers buying internationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you import or ship products into the EU, the new fees could affect your margins. Below, we break down what the reform changes, how it could affect your business, and how to prepare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the EU customs duty exemption, and when is it ending?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU customs duty exemption let items valued under \u20ac150 enter any of the EU\u2019s 27 member countries without a duty fee. The rule has existed for decades and is often called the \u201cde minimis\u201d rule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In March 2026, the European Parliament and European Council passed the <a href=\"https:\/\/taxation-customs.ec.europa.eu\/customs\/eu-customs-reform_en\" target=\"_blank\" rel=\"noreferrer noopener\">EU Customs Reform<\/a>. Under the new legislation, the duty exemption for low-value items ends on July 1, 2026. Any shipment into the EU valued under \u20ac150 will instead be charged a <a href=\"https:\/\/taxation-customs.ec.europa.eu\/news\/guidance-and-legal-text-temporary-flat-fee-low-value-imports-which-will-apply-until-1-july-2028-2026-06-08_en\" target=\"_blank\" rel=\"noreferrer noopener\">flat duty fee of \u20ac3<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The flat fee is temporary and is expected to stay in effect until July 2028. After that two-year transition, all packages entering the EU will be charged standard duty rates regardless of value. Standard rates vary by product type.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are EU customs duties changing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The change is driven largely by a surge in low-value shipments. <a href=\"https:\/\/www.reuters.com\/world\/china\/european-union-imports-cheap-ecommerce-parcels-jump-26-2025-2026-01-26\/\" target=\"_blank\" rel=\"noreferrer noopener\">5.8 billion low-value packages entered the EU in 2025<\/a>, a 26% increase on the year before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global ecommerce platforms have made international shipping easier than ever, but the volume has put real strain on EU customs authorities. The new fees are meant to offset the time and labour needed to process these shipments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reform also establishes a new EU Customs Authority, which will oversee the EU Customs Data Hub \u2014 a system intended to process incoming shipments more cost-efficiently once it is running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many governments are moving the same way. The United States <a href=\"https:\/\/www.help.cbp.gov\/s\/article\/Article-1919?language=en_US\" target=\"_blank\" rel=\"noreferrer noopener\">ended its own de minimis rule in August 2025<\/a>, which had allowed duty-free imports valued up to $800. The EU\u2019s new rules align with that global trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a product-safety dimension too. In 2025, France\u2019s customs authority <a href=\"https:\/\/www.reuters.com\/legal\/litigation\/french-regulator-says-most-e-commerce-platform-products-it-tested-breach-eu-2026-04-29\/\" target=\"_blank\" rel=\"noreferrer noopener\">tested more than 600 products<\/a> from seven foreign eCcmmerce platforms and found that 75% failed to meet EU standards, with 46% judged both non-compliant and dangerous. (The regulator focused on higher-risk categories, so the figures aren\u2019t representative of everything those platforms sell.) The new fees give the EU Customs Authority more resources to screen incoming products, and create an incentive for platforms to comply.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-1024x762.png\" alt=\"\" class=\"wp-image-163\" srcset=\"https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-1024x762.png 1024w, https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-300x223.png 300w, https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-768x572.png 768w, https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-3.png 1204w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Holiday assortments often mix product types \u2014 which can mean multiple line items per shipment.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">New EU customs fees: what to expect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies shipping to the EU should expect a \u20ac3 flat fee on B2C shipments from July 1, 2026 to July 1, 2028. After that, standard duty percentages apply based on the type of item. Low-value B2B shipments are charged standard duty-rate percentages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u20ac3 flat fee applies to every line item in a shipment\u2019s customs declaration. Line items are usually separated by Harmonized System (HS) codes \u2014 six-digit numbers used to classify goods in global shipments. So a shipment with three separate items carries \u20ac9 in duty. But if those three items are sold as a set under one HS code, the total is \u20ac3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU is also planning an additional handling fee, though it has not been adopted yet. The amount and start date are expected to be set in autumn 2026, and the fee is widely anticipated at around \u20ac2 per package from November.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest structural shifts is that ecommerce platforms will now be <a href=\"https:\/\/www.reuters.com\/sustainability\/eu-reaches-deal-fine-online-platforms-importing-products-deemed-unsafe-2026-03-26\/\" target=\"_blank\" rel=\"noreferrer noopener\">treated as importers<\/a> rather than third-party intermediaries. Platforms will be responsible for handling customs duties and VAT rather than passing the cost to EU consumers, and importers could face significant fines for failing to meet EU product-safety rules.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data requirements for shipping to the EU<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under the reform, importers will need to use product identifiers on all shipments. These are separate from HS codes and help EU customs authorities track products entering the EU. There are three types:<\/p>\n\n\n\n<!-- DATA REQUIREMENTS MODULE \u2014 paste into a WordPress Custom HTML block -->\n<div class=\"ef-data-module\" style=\"--stone:#F8F2F1;--slate:#393939;--burgundy:#750D30;--peach:#E6C2A2;max-width:820px;margin:2.6rem auto;font-family:'Inter',system-ui,-apple-system,sans-serif;color:#393939;line-height:1.65;\">\n  <div style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.12);border-radius:14px;padding:2rem 2.2rem;\">\n\n    <span style=\"display:inline-block;font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#750D30;margin-bottom:.9rem;\">\n      Data requirements\n    <\/span>\n\n    <h2 style=\"font-family:'Cormorant Garamond',Georgia,serif;font-weight:600;font-size:1.7rem;line-height:1.2;color:#393939;margin:0 0 .9rem;\">\n      What you&rsquo;ll need to ship to the EU\n    <\/h2>\n\n    <p style=\"font-size:1.02rem;margin:0 0 1.4rem;color:#403838;\">\n      Under the reform, importers will need to use product identifiers on all shipments. These are separate from HS codes and help EU customs authorities track products entering the EU. There are three types:\n    <\/p>\n\n    <div style=\"display:flex;flex-direction:column;gap:.9rem;\">\n\n      <div style=\"display:flex;gap:.9rem;align-items:flex-start;background:#fff;border-radius:10px;padding:1rem 1.15rem;\">\n        <span style=\"flex:none;width:26px;height:26px;border-radius:50%;background:#750D30;color:#FFECAC;font-size:.85rem;font-weight:700;display:flex;align-items:center;justify-content:center;\">1<\/span>\n        <p style=\"margin:0;font-size:1rem;color:#403838;\"><strong style=\"color:#393939;\">Merchant product identifier<\/strong> &mdash; the merchant&rsquo;s unique item code, usually a SKU.<\/p>\n      <\/div>\n\n      <div style=\"display:flex;gap:.9rem;align-items:flex-start;background:#fff;border-radius:10px;padding:1rem 1.15rem;\">\n        <span style=\"flex:none;width:26px;height:26px;border-radius:50%;background:#750D30;color:#FFECAC;font-size:.85rem;font-weight:700;display:flex;align-items:center;justify-content:center;\">2<\/span>\n        <p style=\"margin:0;font-size:1rem;color:#403838;\"><strong style=\"color:#393939;\">Non-standardized manufacturer product identifier<\/strong> &mdash; the manufacturer&rsquo;s unique item code, such as a part or serial number.<\/p>\n      <\/div>\n\n      <div style=\"display:flex;gap:.9rem;align-items:flex-start;background:#fff;border-radius:10px;padding:1rem 1.15rem;\">\n        <span style=\"flex:none;width:26px;height:26px;border-radius:50%;background:#750D30;color:#FFECAC;font-size:.85rem;font-weight:700;display:flex;align-items:center;justify-content:center;\">3<\/span>\n        <p style=\"margin:0;font-size:1rem;color:#403838;\"><strong style=\"color:#393939;\">Standardized manufacturer product identifier<\/strong> &mdash; item codes assigned by a global industry governing body. Not all products will have one.<\/p>\n      <\/div>\n\n    <\/div>\n\n    <p style=\"font-size:1rem;margin:1.4rem 0 0;padding-top:1.2rem;border-top:1px solid rgba(57,57,57,.12);color:#403838;\">\n      <strong style=\"color:#750D30;\">Key date:<\/strong> product identifiers become mandatory on <strong>November 1, 2026<\/strong>, though shippers can declare them voluntarily from July.\n    <\/p>\n\n  <\/div>\n<\/div>\n<!-- \/DATA REQUIREMENTS MODULE -->\n\n\n\n<p class=\"wp-block-paragraph\">Product identifiers become mandatory on November 1, 2026, though shippers can declare them voluntarily from July.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How retail buyers can navigate changing fees this holiday season<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three euros may not sound like much on its own, but across a holiday order the fees compound and eat into your margins. To stay ahead of it, adjust your pricing models now to account for the new fees, and tell your customers directly why prices are moving. That way the change won\u2019t catch them by surprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider importing in volume to an EU-based warehouse, then shipping directly to customers or to brick-and-mortar stores. You\u2019ll still owe customs duties and VAT, but larger orders often carry better shipping rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To keep things moving, use the EU\u2019s Import One-Stop Shop (IOSS) when shipping directly to consumers. It makes collecting VAT simpler and can help shipments clear customs faster. It\u2019s also worth adding product identifiers to your shipments now, ahead of the November requirement \u2014 doing so can speed up clearance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-2-1024x762.png\" alt=\"\" class=\"wp-image-162\" srcset=\"https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-2-1024x762.png 1024w, https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-2-300x223.png 300w, https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-2-768x572.png 768w, https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/image-2.png 1204w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Planning landed costs ahead of peak season protects your holiday margins.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ship DDP to Europe with Everful<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heading into the holidays, knowing your full landed cost before you commit to an order is hard to overstate. Every Everful order ships Delivered Duty Paid, so all shipping and duty costs are calculated at checkout \u2014 no surprises on arrival. Explore more than 7 million quality items from over 30,000 vetted factories worldwide, with no minimums and every order hand-inspected before it ships.<\/p>\n\n\n\n<!-- CTA BANNER \u2014 paste into a WordPress Custom HTML block -->\n<div class=\"ef-cta-banner\" style=\"max-width:820px;margin:2.6rem auto;font-family:'Inter',system-ui,-apple-system,sans-serif;\">\n  <div style=\"background:#750D30;border-radius:16px;padding:2.8rem 2.2rem;text-align:center;\">\n\n    <h2 style=\"font-family:'Cormorant Garamond',Georgia,serif;font-weight:600;font-size:1.95rem;line-height:1.2;color:#ffffff;margin:0 0 .9rem;\">\n      Know your landed cost before you order\n    <\/h2>\n\n    <p style=\"font-size:1.05rem;line-height:1.6;color:rgba(255,255,255,.86);max-width:50ch;margin:0 auto 1.8rem;\">\n      Every Everful order ships Delivered Duty Paid, so shipping and duty are settled at checkout. Source factory-direct with no minimums and one accountable partner from order through arrival.\n    <\/p>\n\n    <a href=\"https:\/\/www.everfulwholesale.com\/account\/register\" style=\"display:inline-block;background:#FFECAC;color:#393939;font-weight:600;font-size:.95rem;letter-spacing:.02em;text-decoration:none;padding:.95rem 2.1rem;border-radius:999px;\">\n      Get Inside Access\n    <\/a>\n\n  <\/div>\n<\/div>\n<!-- \/CTA BANNER -->\n\n\n\n<!-- FAQ MODULE \u2014 paste into a WordPress Custom HTML block -->\n<div class=\"ef-faq-module\" style=\"max-width:820px;margin:3rem auto 0;font-family:'Inter',system-ui,-apple-system,sans-serif;color:#393939;line-height:1.65;\">\n\n  <h2 style=\"font-family:'Cormorant Garamond',Georgia,serif;font-weight:600;font-size:2rem;color:#750D30;margin:0 0 1.6rem;\">\n    Frequently asked questions\n  <\/h2>\n\n  <div class=\"ef-faq-list\">\n\n    <div class=\"ef-faq-item\" style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.14);border-radius:12px;margin-bottom:.8rem;overflow:hidden;\">\n      <button class=\"ef-faq-q\" style=\"width:100%;text-align:left;background:none;border:none;cursor:pointer;padding:1.2rem 1.4rem;font-family:'Inter',sans-serif;font-size:1.02rem;font-weight:700;color:#750D30;display:flex;justify-content:space-between;align-items:center;gap:1rem;\">\n        <span>When does the EU&rsquo;s &euro;150 de minimis exemption end?<\/span>\n        <span class=\"ef-faq-mk\" aria-hidden=\"true\" style=\"flex:none;font-size:1.4rem;line-height:1;color:#750D30;transition:transform .25s;\">+<\/span>\n      <\/button>\n      <div class=\"ef-faq-a\" style=\"max-height:0;overflow:hidden;transition:max-height .3s ease;\">\n        <p style=\"margin:0;padding:0 1.4rem 1.3rem;color:#403838;font-size:1rem;\">The duty-free exemption for imports under &euro;150 ends on July 1, 2026. From that date, a temporary &euro;3 customs duty applies to low-value consignments up to &euro;150 imported from outside the EU. The flat fee runs until July 1, 2028, after which standard customs duties apply based on the type of good.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"ef-faq-item\" style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.14);border-radius:12px;margin-bottom:.8rem;overflow:hidden;\">\n      <button class=\"ef-faq-q\" style=\"width:100%;text-align:left;background:none;border:none;cursor:pointer;padding:1.2rem 1.4rem;font-family:'Inter',sans-serif;font-size:1.02rem;font-weight:700;color:#750D30;display:flex;justify-content:space-between;align-items:center;gap:1rem;\">\n        <span>How is the new &euro;3 fee calculated?<\/span>\n        <span class=\"ef-faq-mk\" aria-hidden=\"true\" style=\"flex:none;font-size:1.4rem;line-height:1;color:#750D30;transition:transform .25s;\">+<\/span>\n      <\/button>\n      <div class=\"ef-faq-a\" style=\"max-height:0;overflow:hidden;transition:max-height .3s ease;\">\n        <p style=\"margin:0;padding:0 1.4rem 1.3rem;color:#403838;font-size:1rem;\">The &euro;3 duty is charged per item category, identified by HS tariff code, rather than per parcel or per unit. Multiple units under the same code are charged once, but items in different categories each carry their own &euro;3. A parcel with one silk blouse and two wool blouses counts as two categories, so &euro;6 is owed.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"ef-faq-item\" style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.14);border-radius:12px;margin-bottom:.8rem;overflow:hidden;\">\n      <button class=\"ef-faq-q\" style=\"width:100%;text-align:left;background:none;border:none;cursor:pointer;padding:1.2rem 1.4rem;font-family:'Inter',sans-serif;font-size:1.02rem;font-weight:700;color:#750D30;display:flex;justify-content:space-between;align-items:center;gap:1rem;\">\n        <span>Is there an extra handling fee on top of the &euro;3?<\/span>\n        <span class=\"ef-faq-mk\" aria-hidden=\"true\" style=\"flex:none;font-size:1.4rem;line-height:1;color:#750D30;transition:transform .25s;\">+<\/span>\n      <\/button>\n      <div class=\"ef-faq-a\" style=\"max-height:0;overflow:hidden;transition:max-height .3s ease;\">\n        <p style=\"margin:0;padding:0 1.4rem 1.3rem;color:#403838;font-size:1rem;\">Separately from the &euro;3 duty, the European Commission has proposed an EU-wide handling fee to cover customs processing costs. It has not been adopted yet, with the amount and start date expected to be set in autumn 2026, and is widely anticipated to be around &euro;2 per parcel from November. Some countries have already introduced their own national fees, which are legally distinct from the EU duty.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"ef-faq-item\" style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.14);border-radius:12px;margin-bottom:.8rem;overflow:hidden;\">\n      <button class=\"ef-faq-q\" style=\"width:100%;text-align:left;background:none;border:none;cursor:pointer;padding:1.2rem 1.4rem;font-family:'Inter',sans-serif;font-size:1.02rem;font-weight:700;color:#750D30;display:flex;justify-content:space-between;align-items:center;gap:1rem;\">\n        <span>Does the &euro;3 fee apply to B2B wholesale orders?<\/span>\n        <span class=\"ef-faq-mk\" aria-hidden=\"true\" style=\"flex:none;font-size:1.4rem;line-height:1;color:#750D30;transition:transform .25s;\">+<\/span>\n      <\/button>\n      <div class=\"ef-faq-a\" style=\"max-height:0;overflow:hidden;transition:max-height .3s ease;\">\n        <p style=\"margin:0;padding:0 1.4rem 1.3rem;color:#403838;font-size:1rem;\">The &euro;3 duty targets parcels sent directly to consumers in the EU valued under &euro;150. Standard B2B wholesale imports follow normal customs treatment rather than this flat fee, which is one reason importing in larger volumes to an EU-based warehouse can be more cost-effective.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"ef-faq-item\" style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.14);border-radius:12px;margin-bottom:.8rem;overflow:hidden;\">\n      <button class=\"ef-faq-q\" style=\"width:100%;text-align:left;background:none;border:none;cursor:pointer;padding:1.2rem 1.4rem;font-family:'Inter',sans-serif;font-size:1.02rem;font-weight:700;color:#750D30;display:flex;justify-content:space-between;align-items:center;gap:1rem;\">\n        <span>What new shipping data will importers need to provide?<\/span>\n        <span class=\"ef-faq-mk\" aria-hidden=\"true\" style=\"flex:none;font-size:1.4rem;line-height:1;color:#750D30;transition:transform .25s;\">+<\/span>\n      <\/button>\n      <div class=\"ef-faq-a\" style=\"max-height:0;overflow:hidden;transition:max-height .3s ease;\">\n        <p style=\"margin:0;padding:0 1.4rem 1.3rem;color:#403838;font-size:1rem;\">Declarations now require more precise data per parcel, including specific product descriptions (generic terms like &ldquo;accessories&rdquo; become risky), seller and buyer details, and accurate HS classification codes. Product identifiers become mandatory from November 1, 2026, and can be declared voluntarily from July 1, 2026.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"ef-faq-item\" style=\"background:#F8F2F1;border:1px solid rgba(117,13,48,.14);border-radius:12px;margin-bottom:0;overflow:hidden;\">\n      <button class=\"ef-faq-q\" style=\"width:100%;text-align:left;background:none;border:none;cursor:pointer;padding:1.2rem 1.4rem;font-family:'Inter',sans-serif;font-size:1.02rem;font-weight:700;color:#750D30;display:flex;justify-content:space-between;align-items:center;gap:1rem;\">\n        <span>How can retailers protect their margins ahead of the change?<\/span>\n        <span class=\"ef-faq-mk\" aria-hidden=\"true\" style=\"flex:none;font-size:1.4rem;line-height:1;color:#750D30;transition:transform .25s;\">+<\/span>\n      <\/button>\n      <div class=\"ef-faq-a\" style=\"max-height:0;overflow:hidden;transition:max-height .3s ease;\">\n        <p style=\"margin:0;padding:0 1.4rem 1.3rem;color:#403838;font-size:1rem;\">Plan landed cost now rather than at delivery. Revisit pricing and your shipping terms, and consider EU-based fulfillment. Shipping Delivered Duty Paid (DDP) means duty is handled up front and the full cost is known at checkout, rather than surprising the buyer on arrival. Every Everful order ships DDP for exactly this reason.<\/p>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n<script>\n(function(){\n  document.querySelectorAll('.ef-faq-module .ef-faq-q').forEach(function(btn){\n    btn.addEventListener('click', function(){\n      var ans = btn.parentElement.querySelector('.ef-faq-a');\n      var mk = btn.querySelector('.ef-faq-mk');\n      var open = ans.style.maxHeight && ans.style.maxHeight !== '0px';\n      if(open){ ans.style.maxHeight='0px'; mk.textContent='+'; }\n      else { ans.style.maxHeight = ans.scrollHeight + 'px'; mk.textContent='\\u2013'; }\n    });\n  });\n})();\n<\/script>\n<!-- \/FAQ MODULE -->\n\n\n\n<!-- FAQ JSON-LD SCHEMA \u2014 for Kevin. Merge per existing convention; do not duplicate Organization node. -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"When does the EU's \u20ac150 de minimis exemption end?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The duty-free exemption for imports under \u20ac150 ends on July 1, 2026. From that date, a temporary \u20ac3 customs duty applies to low-value consignments up to \u20ac150 imported from outside the EU. The flat fee runs until July 1, 2028, after which standard customs duties apply based on the type of good.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How is the new \u20ac3 EU customs fee calculated?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The \u20ac3 duty is charged per item category, identified by HS tariff code, rather than per parcel or per unit. Multiple units under the same code are charged once, but items in different categories each carry their own \u20ac3. A parcel with one silk blouse and two wool blouses counts as two categories, so \u20ac6 is owed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is there an extra handling fee on top of the \u20ac3 duty?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Separately from the \u20ac3 duty, the European Commission has proposed an EU-wide handling fee to cover customs processing costs. It has not been adopted yet, with the amount and start date expected to be set in autumn 2026, and is widely anticipated to be around \u20ac2 per parcel from November. Some countries have already introduced their own national fees, which are legally distinct from the EU duty.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does the \u20ac3 fee apply to B2B wholesale orders?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The \u20ac3 duty targets parcels sent directly to consumers in the EU valued under \u20ac150. Standard B2B wholesale imports follow normal customs treatment rather than this flat fee, which is one reason importing in larger volumes to an EU-based warehouse can be more cost-effective.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What new shipping data will importers need to provide?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Declarations now require more precise data per parcel, including specific product descriptions (generic terms like 'accessories' become risky), seller and buyer details, and accurate HS classification codes. Product identifiers become mandatory from November 1, 2026, and can be declared voluntarily from July 1, 2026.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can retailers protect their margins ahead of the change?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Plan landed cost now rather than at delivery. Revisit pricing and your shipping terms, and consider EU-based fulfillment. Shipping Delivered Duty Paid (DDP) means duty is handled up front and the full cost is known at checkout, rather than surprising the buyer on arrival. Every Everful order ships DDP for exactly this reason.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<!-- RELATED READING MODULE \u2014 paste into a WordPress Custom HTML block -->\n<div class=\"ef-related-module\" style=\"max-width:820px;margin:3rem auto 0;font-family:'Inter',system-ui,-apple-system,sans-serif;color:#393939;\">\n\n  <h3 style=\"font-family:'Inter',system-ui,sans-serif;font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#9a8c8c;margin:0 0 1.1rem;padding-top:2rem;border-top:1px solid rgba(57,57,57,.12);\">\n    Related reading\n  <\/h3>\n\n  <div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1rem;\">\n\n    <a href=\"https:\/\/www.everfulwholesale.com\/blog\/factory-direct-wholesale-explained\/\" style=\"display:block;text-decoration:none;background:#F8F2F1;border:1px solid rgba(117,13,48,.12);border-radius:14px;padding:1.4rem 1.4rem 1.5rem;transition:border-color .2s;\">\n      <span style=\"display:block;font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#750D30;margin-bottom:.6rem;\">Sourcing<\/span>\n      <span style=\"display:block;font-family:'Cormorant Garamond',Georgia,serif;font-size:1.3rem;font-weight:600;line-height:1.25;color:#393939;margin-bottom:.7rem;\">Factory-direct wholesale, explained<\/span>\n      <span style=\"display:inline-block;font-size:.84rem;font-weight:600;color:#750D30;\">Read more &rarr;<\/span>\n    <\/a>\n\n    <a href=\"https:\/\/www.everfulwholesale.com\/blog\/how-to-start-buying-wholesale-for-your-retail-business\/\" style=\"display:block;text-decoration:none;background:#F8F2F1;border:1px solid rgba(117,13,48,.12);border-radius:14px;padding:1.4rem 1.4rem 1.5rem;transition:border-color .2s;\">\n      <span style=\"display:block;font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#750D30;margin-bottom:.6rem;\">Getting started<\/span>\n      <span style=\"display:block;font-family:'Cormorant Garamond',Georgia,serif;font-size:1.3rem;font-weight:600;line-height:1.25;color:#393939;margin-bottom:.7rem;\">How to start buying wholesale for your retail business<\/span>\n      <span style=\"display:inline-block;font-size:.84rem;font-weight:600;color:#750D30;\">Read more &rarr;<\/span>\n    <\/a>\n\n    <a href=\"https:\/\/www.everfulwholesale.com\/blog\/wholesale-suppliers-no-minimum-order\/\" style=\"display:block;text-decoration:none;background:#F8F2F1;border:1px solid rgba(117,13,48,.12);border-radius:14px;padding:1.4rem 1.4rem 1.5rem;transition:border-color .2s;\">\n      <span style=\"display:block;font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#750D30;margin-bottom:.6rem;\">Suppliers<\/span>\n      <span style=\"display:block;font-family:'Cormorant Garamond',Georgia,serif;font-size:1.3rem;font-weight:600;line-height:1.25;color:#393939;margin-bottom:.7rem;\">Wholesale suppliers with no minimum order<\/span>\n      <span style=\"display:inline-block;font-size:.84rem;font-weight:600;color:#750D30;\">Read more &rarr;<\/span>\n    <\/a>\n\n  <\/div>\n<\/div>\n<!-- \/RELATED READING MODULE -->\n","protected":false},"excerpt":{"rendered":"<p>The European Union has passed a sweeping new customs reform that ends the de minimis exemption for imports under \u20ac150. Key takeaways The EU\u2019s duty-free exemption for imports under \u20ac150 ends July 1, 2026. Low-value shipments will carry a temporary \u20ac3 flat duty fee per line item through July 2028, then standard duty rates apply&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[7,4],"tags":[8,11,15,9,13,14,10,16],"class_list":["post-157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-sourcing","tag-customs-and-duties","tag-ddp","tag-de-minimis","tag-eu","tag-holiday-sourcing","tag-import-fees","tag-shipping","tag-vat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2026 EU customs reform: what&#039;s changing and how to prepare - The Everful Edit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.everfulwholesale.com\/blog\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 EU customs reform: what&#039;s changing and how to prepare - The Everful Edit\" \/>\n<meta property=\"og:description\" content=\"The European Union has passed a sweeping new customs reform that ends the de minimis exemption for imports under \u20ac150. Key takeaways The EU\u2019s duty-free exemption for imports under \u20ac150 ends July 1, 2026. Low-value shipments will carry a temporary \u20ac3 flat duty fee per line item through July 2028, then standard duty rates apply....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.everfulwholesale.com\/blog\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\/\" \/>\n<meta property=\"og:site_name\" content=\"The Everful Edit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everfulwholesale\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T17:34:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T15:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.everfulwholesale.com\/blog\/wp-content\/uploads\/2026\/06\/eu-customs-reform-feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Foley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Foley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/\"},\"author\":{\"name\":\"Sarah Foley\",\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9ba99abad4631786fef57ae5981457f\"},\"headline\":\"2026 EU customs reform: what&#8217;s changing and how to prepare\",\"datePublished\":\"2026-06-24T17:34:56+00:00\",\"dateModified\":\"2026-06-29T15:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/\"},\"wordCount\":1595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/eu-customs-reform-feature.png\",\"keywords\":[\"customs and duties\",\"DDP\",\"de minimis\",\"EU\",\"holiday sourcing\",\"import fees\",\"shipping\",\"VAT\"],\"articleSection\":[\"Logistics\",\"Sourcing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/\",\"url\":\"https:\\\/\\\/www.everfulwholesale.com\\\/blog\\\/2026-eu-customs-reform-whats-changing-and-how-to-prepare\\\/\",\"name\":\"2026 EU customs reform: what's changing and how to prepare - 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