Fall consumer insights and trend forecasting for retail buyers
Fall is the season retailers buy on instinct and then wish they had bought on data. Shoppers move from summer essentials into layering, cozy textiles, fragrance, and early gifting on a curve that starts in August and is largely set before Halloween. Here is what the demand data says about how fall shoppers behave, which early signals are worth reading right now, and how to build an assortment across apparel, accessories, home, fragrance, and gifting before Q4 takes the decision out of your hands.